watch it!

A perfect copy?


The ad seems to be a copy of a famous painting except for gender.


Compare a reproduction of the original painting (in Paris, Musée d'Orsay) with the ad: look carefully especially at the composition, the postures, the clothing, the colour of skin...

Is cross-undressing possible? What are the constraints of gender representation? Why?

Minna Raitmaa ("Ristiinriisutut? Sukupuolen visuaalinen representaatio Me Naiset -lehteä mainostavissa kuvissa" / "Cross-Undressing? An analysis of gender representation as appearing in the "Me Naiset" women´s magazine campaign", Masters thesis, Department of Art History, University of Helsinki, 1999).

back to demos.