The main goal of my thesis is to develop a model for the thinking process for a person who is developing an interactive television program. This kind of a model should include a set of questions, that a developer of ITV programs should ask him self. A similar set of questions is already well developed in e.g. the field of scriptwriting for film. These questions include such issues as who is the protagonist, what is his goal, who is his opposition and what types of conflicts arise in between them? In fact I will try to use some of these questions as a starting point in my research. But clearly additional questions are required, since these questions don't take in to account e.g. the requirements interactivity of ITV.